Amsterdam The Style Outlets will be the first and only outlet centre in the Greater Amsterdam area, just 8 minutes by train from Amsterdam’s city centre. Perfectly located in the populous Randstad region - the economic heart of the Netherlands - and in the modern SugarCity zone, considered among the fastest-developing areas in the Netherlands.

The outlet centre will open its doors on 26 November 2020. Its 100 stores with an exclusive mix of top international and national brands will give visitors a first-class retail experience. The outlet centre will go beyond the ‘smart shopping’ concept to offer visitors a compelling shopping experience in a welcoming environment with high-quality services. This makes Amsterdam The Style Outlets the ideal destination for a day out with the whole family.

Its architecture has elements resembling old factory buildings. Since it is built on pilings and by a canal, the outlet centre virtually emerges from the water, a clear reference to traditional Amsterdam architecture.

Amsterdam The Style Outlets is developed by NEINVER, one of Europe’s leading developers and managers of outlet centres, in joint venture with Nuveen Real Estate.

Amsterdam The Style Outlets will be located between Amsterdam and Haarlem. It will be the first outlet centre in the Greater Amsterdam area, located in Halfweg (halfweg = ‘halfway’), a town approximately halfway between the Dutch capital and Haarlem, the tulip industry’s centre that holds great historical value.

Amsterdam The Style Outlet is located:

  • 10 minutes by car from Schiphol Airport which was visited by 71 million passengers in 2018;
  • next to the Halfweg-Zwanenburg railway station - two stops away from Amsterdam Central Station;
  • adjacent to the N200 motorway that links Amsterdam and Haarlem;
  • next to a network of motorways connecting all parts of the country: the A200, A9 and A5;
  • close to Amsterdam’s ring road.

Amsterdam is the third most visited city in Europe. In 2018, 16.9 million visitors have booked a hotel accommodation at this booming tourist destination, one million more than in 2017 (+6.8%).

In 2018, there were more international conferences hosted in the Randstad region than in any other regions in Europe.

Amsterdam is the third worldwide favourite location for multinationals’ choice of headquarters.

Amsterdam The Style Outlets will be strategically located close to Amsterdam city centre (8 minutes by train) and Schiphol Airport (a 10-minute drive). In 2018, 71.1 million passengers have visited Schiphol Airport (+3,7% vs. 2017).

Inspired by old factory buildings, the concept draws upon the best examples of Dutch architecture. The 180-metre elevation will complement the SugarCity style while  also attracting potential customers by being clearly visible from the Amsterdam- Haarlem road and the Ringvaart canal.

The facade resembles a dynamic mosaic of classic Dutch apartment buildings and industrial structures. It will be made of materials that dominate Dutch architecture: brick, wood and glass.

The centre will be compactly built. Above its two levels of parking will sit a small “town” with little streets and squares that accommodate shops and restaurants. The architectural design is from Common Affairs architects.

Amsterdam The Style Outlets is part of the highly modern SugarCity zone, a post-industrial area formerly occupied by a sugar factory (1863–1992), which has recently found itself among the most appealing investment sites in the western part of the country. The urban renewal project involves a large (110,000 m²) complex that will retain the historical look and feel while serving a variety of modern roles: entertainment, offices and retail.


NEINVER works not only to meet the projects’ technical goals, but also guarantees that the centres become benchmarks for sustainable development.

The company ensures that all its assets are developed to meet requirements of BREEAM certifications. In September 2019, Amsterdam The Style Outlets obtained the BREEAM-NL New Construction certification in the design phase.

As part of NEINVER’s commitment to social responsibility, the company incorporates sustainability criteria into each and every phase of its projects, from pre-development to asset management, including solutions in the field of energy, greenhouse gas emissions, water, and waste production and management.

Structural flexibility in order to adapt to commercial needs

Fostering transport that has no or low CO2 emissions

Type and source of materials used

Reduction of energy and water usage

Waste management

Usage of a water ecosystem