It all started in 1995 when Kevin Plank, then the special teams captain on the University of Maryland football team, noticed that the cotton T-shirts he and his teammates wore underneath their pads were always soaked and heavy with sweat.

“There has to be something better,” he thought. He didn’t realize it then, but that one, simple statement would soon launch the performance apparel industry.

After graduation, he set out to make a superior T–shirt—one that stayed light in even the nastiest heat. After driving through the night to New York’s famous garment district for fabric samples, Plank built his first prototype, which he then gave to his Maryland teammates and friends who’d gone on to play in the NFL. With their feedback, he went back to work, quickly emerging with a revolutionary new T-shirt built from microfibers that wicked moisture and kept athletes cool, dry, and light.

With his design nearly perfect, Plank needed funds to launch his apparel line, so he maxed out his credit cards to the tune of $40,000 and set up a company in his grandmother’s basement in Washington, DC. Twelve months later, he made his first team sale to Georgia Tech. Other major Division I teams followed in droves, along with two dozen NFL teams. The company soon moved its headquarters to South Baltimore where it developed its now-famous gearlines, which included HeatGear®, ColdGear®, and AllSeasonGear®.

The revolution had officially begun.

In 1999, Warner Brothers contracted Under Armour to outfit its actors for two upcoming football movies, Oliver Stone’s ANY GIVEN SUNDAY and THE REPLACEMENTS. The object was authenticity, and Under Armour delivered. Then, in 2003, the Brand launched its first television commercial, which introduced a rallying cry for athletes that would change the face of sports in three words: PROTECT THIS HOUSE.®

Today, not even two decades later, Under Armour makes the world’s most innovative performance footwear, apparel, and accessories and is a mainstay on athletic fields, courts, pitches, gyms, and rinks everywhere. Under Armour gear is available all over the world… and on the Brand’s website, UA.COM.

Elite athletes and teams from virtually every sport you can imagine—like Cam Newton, Tom Brady, Brandon Jennings, Lindsey Vonn, Bryce Harper, Natasha Hastings, Lauren Cheney, Stephen Curry, Misty Copeland, the Welsh Rugby Union, and many more—proudly wear Under Armour Performance gear.

WE ARE INNOVATIVE, STRONG, PASSIONATE, DRIVEN, AND MOTIVATED – ALL WORKING TOWARD THE SAME GOAL.

BRAND EXPERIENCE

Our Brand is about energy and passion. It’s about an obsession with being better, stronger, and more powerful. We believe in invention and innovation and constantly offering newness. You can always expect the next great thing from Under Armour.

Our personality is hard and edgy. We’re the alternative-irreverent underdog. We challenge the status quo. We stand for athletic performance. That’s our core. We must maintain that authenticity. We are the Brand for this generation of athletes and the NEXT.

Our Brand Voice has always been simple and bold, as illustrated in our commercial spots featured here, including our first from 2003, rallying an entire generation of athletes to PROTECT THIS HOUSE.

At Under Armour, our hunger to be better inspires us to do better. So, we proudly support those who are transforming the communities we share by investing in programs and projects within three cause areas that align closely with the Brand: UA Power in Pink, UA Freedom, and UA WIN Global.

TEAMMATE TRAINING

Training and development goals are identified as part of a Teammate’s performance review and assessment program. These are normally job-related training courses/seminars that are not part of a college degree program. This training may include seminars, workshops, courses, and on- and off-site training presentations.

Full-time Teammates are also eligible for tuition reimbursement (based on certain requirements), as well as reimbursement for professional certification study materials and exam fees.

BENEFITS

We value our Teammates’ commitment to our Brand. In turn, we are just as committed to providing a benefits package that is a valuable part of your total compensation package. You can depend on Under Armour to:

• PAY 80-97% OF THE COSTS ASSOCIATED WITH TEAMMATE HEALTH CARE PREMIUMS
• COVER 100% OF THE COST OF WELLNESS AND PREVENTATIVE
• COVER 100% OF THE COST OF BASIC LIFE INSURANCE, SHORT-TERM/LONG-TERM DISABILITY AND EAP

Our Teammate Benefits Guide provides details on the type of plans, providers, and coverage available. Highlights include: