The Job

The Content Marketing Specialist is responsible for developing and maintaining a strong, consistent content presence across our E-commerce platforms. This role brings creativity to our digital presence, ensuring content resonates with audiences while staying true to our brand partners’ identity.
Working closely with the wider Ecom team and our partners, such as Manchester City, Aston Martin F1, and BMW, the role ensures that their brands are authentically represented in campaigns, product launches, and digital activations. Whether it’s creating compelling product narratives, enhancing campaign visuals, or innovating content formats, the Content Marketing Specialist brings every touchpoint to life.
The role also collaborates with internal teams to develop innovative content strategies, experiment with new formats, and optimize digital storytelling to drive engagement and conversion.

Your Mission

Content Strategy & Execution

Develop and maintain the content and campaign calendar for all digital and e-commerce platforms, ensuring alignment with business priorities, seasonal campaigns, and brand objectives.
Act as the primary point of contact for internal teams and external brand partners (e.g., Manchester City, Aston Martin F1, BMW) to align on key campaign moments and content needs.
Ensure all planned content is delivered on time, in the right formats, and optimized for each platform (web, email, social, e-commerce).

Content Deployment & Optimization

Ensure the correct and high-quality execution of campaigns across digital channels, following brand guidelines and business requirements, as well as SEO, engagement, and conversion tactics.
Upload and update campaign assets on e-commerce platforms, including homepage banners, landing pages, promotional sections, and other key digital touchpoints, ensuring accuracy and consistency.
Work closely with the marketing team, designers, and performance marketing teams to ensure all content elements (text, visuals, metadata) are correctly implemented and optimized for engagement and conversion.

Performance Analysis & Continuous Improvement

Track and analyze content performance metrics (e.g., engagement rates, organic traffic, conversion rates) to refine content strategies.
Conduct A/B tests to optimize headlines, imagery, and messaging for higher impact.
Provide actionable insights to improve future content execution and performance.

Your Talent

Bachelor’s or Master’s degree in Marketing, Communication, Digital Media, Business, or a related field.;
3 to 6 years of experience in E-commerce content management, digital marketing, or campaign execution;
Proven experience managing and deploying content on e-commerce platforms (e.g., homepage updates, landing pages, campaign banners);
Experience collaborating with brand partners, designers, and performance marketing teams to ensure aligned and optimized content;
Experience with CMS or e-commerce platforms. Salesforce Commerce Cloud experience is a strong plus;
Familiarity with SEO principles, structured content, and metadata best practices for content optimization;
Proficiency in English (spoken and written);
Ability to plan, implement, and maintain content across digital and e-commerce platforms;
Ensures all assets are accurately uploaded, formatted, and aligned with brand guidelines;
Comfortable working with CMS and e-commerce platforms to manage content updates and campaign rollouts;
Collaboration & Communication – Works effectively with internal marketing teams, designers, and external brand partners;
Ability to track and assess content performance, identifying opportunities for improvement;
Takes initiative in optimizing content deployment processes and improving content quality.

We Offer

•   1-year contract with option for extension to permanent contract;
•   Salary per month based on 38 hours per week, depending on education and experience;
•   Our salaries are based on 38 hours per week, but fulltime work is 40 hours per week. Instead, you choose between a lot of holidays; 40 per year ór choose for a 40-hour salary per month with still 28 holidays. You can switch every six months;
•   Annual bonus scheme;
•   New hires (introduction) days with all new colleagues from all our global offices;
•   Great offer of e-learnings and a training offer for personal development;
•   Enough free fruit for you daily vitamins;
•   Provided lunch for low cost;
•   Choose between lease-bike, NS Business Card or travel by car for € 0,23 per km (>10km).
•   8% holiday allowance, employee insurances and a good pension scheme;
•   Employee discount on the PUMA, Levi’s, Fuelforfans and BMW Lifestyle websites;
•   Hybrid working. On fulltime basis 3 days in the office and 2 days at home (incl. allowance for home working);
•   Flexible working hours, modern workspace and a good working atmosphere;
•   International working environment with colleagues of more than 50 different nationalities;
•   Wellbeing activities (f.e. yoga, pilates and bootcamp);
•   Community involvement (stichd impact tool);
•   stichd drinks 5/6x per year in the city center of Den Bosch;
•   Work hard, play hard. Our stichd-events are legendary.

About Us

As a family of experts - currently employing over 750 people - we focus on creating exceptional products within our categories. From branded socks and underwear to fashionable swimwear and iconic fanwear, we are proud to Consciously Craft Convenience for customers and consumers.

Partnering with global A-list brands our current brand portfolio includes PUMA, Tommy Hilfiger, Levi’s, Head and Calvin Klein for our Essentials. For our Fanwear business: BMW Motorsport, Formula 1, Williams Racing, Porsche Motorsport, Scuderia Ferrari F1 Team, Aston Martin F1 Team and Manchester City Football Club. And for our Lifestyle business: BMW Lifestyle.

Through weaving together Design, Sales, Logistics, Marketing and Digital, we create a seamless one-stop-shop environment. A member of the PUMA Group, stichd is a licensee with its head office located in ‘s-Hertogenbosch, the Netherlands. In addition, stichd has a global presence with sales offices throughout Europe, China, in Southeast Asia and North America. The company’s warehousing and logistics are in Tilburg, Netherlands, Mexico City, Malaysia and the United States of America.

If you’re interested in this position and meet the requirements, click 'Apply' now!

Acquisition as a result of vacancies is not appreciated.

stichd provides equal opportunities for all job applicants, regardless of race, colour, religion, national origin, sex, gender identity or expression, sexual orientation, age, or disability. Equality for all is one of the core principles at stichd and PUMA and we do not tolerate any form of harassment or discrimination.

Stichd

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