E-Commerce & Marketing Manager – Premium Womenswear
THE COMPANY
We are an Amsterdam-based Parisian premium womenswear brand, entering an exciting new phase of development and preparing for our European launch.
Our brand is defined by sophisticated design, refined craftsmanship and a distinctive Parisian aesthetic, with a strong focus on creating timeless yet relevant collections that combine femininity, refinement and modern European sensibility.
Alongside our DTC e-commerce business, we are developing international digital retail partnerships and selective wholesale distribution across key European and international markets.
We are looking for an experienced E-Commerce & Marketing Manager to join our Amsterdam team and play a key role in building and developing our digital business from the ground up.
The successful candidate will combine strong e-commerce and digital marketing expertise with commercial awareness and a solid understanding of the international premium fashion market.
E-Commerce & Marketing Manager – Premium Womenswear
THE ROLE
As E-Commerce & Marketing Manager, you will be responsible for the day-to-day management, development and commercial performance of our DTC e-commerce business, while also driving our digital marketing activities and developing partnerships with international premium e-retailers and marketplaces.
You will work closely with the Brand Director, Sales Director, Wholesale Manager, Head of Design and Retail Merchandiser to ensure that our commercial, digital and brand strategies are fully aligned.
Key responsibilities include:
E-Commerce & Online Trading
- Manage the day-to-day operation and commercial performance of the brand’s DTC E-Shop
- Plan and coordinate seasonal collection drops and online product launches
- Manage online product content, pricing, imagery, availability and merchandising
- Monitor e-commerce KPIs, sales performance, conversion, traffic and customer behaviour
- Identify opportunities to improve online trading performance and customer experience
- Coordinate closely with the Retail Merchandiser on stock levels, sell-through, replenishment and product performance
- Implement agreed seasonal markdowns, promotional activities and sale calendars in coordination with the commercial team
Premium E-Retail & Marketplace Development
- Identify and develop opportunities with leading international premium e-retailers and marketplace partners
- Support onboarding, account set-up and ongoing management of relevant digital retail partners
- Develop and maintain relationships with platforms such as Net-A-Porter, Revolve, Farfetch, Mytheresa, LuisaViaRoma, Moda Operandi and Shopbop, as well as other relevant premium international platforms
- Coordinate with the Wholesale Manager on digital wholesale and marketplace opportunities, commercial terms and seasonal product selections
- Monitor sales performance, stock and product visibility across external digital partners
Digital Marketing
- Plan and manage the brand’s digital marketing activities across Meta / Instagram / Facebook, Google and TikTok
- Coordinate paid media campaigns, performance marketing and customer acquisition activities
- Develop and manage CRM and email marketing activities
- Monitor campaign performance and key digital marketing KPIs
- Work closely with creative and external partners to ensure consistent brand communication across all digital channels
- Support the planning and execution of seasonal launches, campaigns and digital activations
THE PROFILE
- 7–10 years of relevant experience in e-commerce, digital marketing and/or online trading, preferably within premium fashion
- Strong understanding of DTC fashion e-commerce and digital retail
- Experience managing or working with Shopify or comparable e-commerce platforms
- Proven experience in performance marketing, CRM, paid media and digital customer acquisition
- Experience with premium e-retailers, marketplaces or digital wholesale platforms is highly desirable
- Strong commercial mindset with the ability to analyse sales, stock and digital performance data
- Good understanding of fashion retail calendars, seasonal collection launches, drops, markdowns and sale periods
- Excellent organisational and project-management skills
- Fluent English is essential; additional European languages are an advantage
- Based in, or willing to relocate to, Amsterdam
THE SET-UP
This is a full-time or part-time position (minimum 4 days per week), based in Amsterdam.
We are building our international commercial, e-commerce and marketing organisation and are looking for an E-Commerce & Marketing Manager who can take ownership of the brand’s digital business from an early stage.
The role will work closely with the Brand Director, Sales Director, Wholesale Manager, Head of Design and Retail Merchandiser, as well as creative and external partners, to build and develop the brand’s DTC e-commerce, digital marketing and international e-retail business.
APPLICATION
Please apply with your CV and a short introduction outlining your relevant e-commerce, digital marketing and premium fashion experience.
Relevant experience within premium fashion, e-commerce or digital retail is strongly preferred.