The Job

We are seeking an experienced, driven, and dynamic Retail Manager to oversee up to 100% of our merchandise stores during global F1 events, covering a range of 10 to 60 stores. As Event Retail Manager, you will play a critical role in embodying our company’s vision of delivering the best retail experience. You will be responsible for ensuring that all stores operate with strong brand knowledge and provide a positive, memorable consumer experience through exceptional customer service.
Key Responsibilities:
Lead with Vision: Embody our company’s values and set an inspiring example.
Drive Performance: Motivate and guide store teams with a deep passion for the brand, the sport, and the fans, ensuring they consistently meet and exceed Key Performance Indicators (KPIs).
Brand Consistency: Maintain high standards in visual merchandising to reinforce brand presence.
Customer Experience: Deliver a best-in-class consumer experience in high-traffic environments.
Operational Precision: Oversee procedures for cash handling, stock management, and POS systems, ensuring compliance and accuracy.
Prioritize and Optimize: Define tasks and priorities to streamline processes and maximize efficiency.
Exemplify Strong Leadership: Serve as a role model, embodying leadership with confidence and integrity.

Your Mission

You thrive in fast-paced, high-stakes environments and have a passion for event retail, particularly within motorsport;
As a natural leader, you are adaptable, resourceful, and able to motivate your team to consistently meet revenue and KPI targets;
Your leadership style is fair yet firm, balancing strategic goals with day-to-day operational excellence;
You are a strong communicator, capable of building robust relationships across multiple stores to deliver a cohesive brand experience.

Your Talent

5+ years of Retail management experience (preferably in event settings);
Proven leadership and effective communication skills;
Strong experience in managing KPIs and achieving results;
Sharp attention to detail;
Proficiency in coaching teams, handling cash management, and ensuring precise cash administration;
Effectively manage event costs and expenditure in accordance with budgets and key stakeholders;
Ability to determine event requirements across a wide variety of areas including, but not limited to, casual staff, store manager staff, POS requirements, key timings, marketing & promotional material, as well as managing brand & right holder expectations;
Analytical capability to study historical data, analyse key KPIs, and apply this to real world situations;
Ability to coordinate across multiple departments on a regular basis in order to achieve role objectives;
Willingness to work long hours (up to 16 hours per day) and travel extensively (up to 14 consecutive days);
Driver’s license preferred;
Proficient in English, both written and spoken;
Culturally adaptable, approachable, a true team player with a firm yet fair approach.

This role is perfect for a driven leader looking to make an impact in a dynamic, global environment with ample room for growth and opportunity

We Offer

Opportunities for global travel with F1 events;
A leadership role with comprehensive management support;
Empowerment to drive your teams toward success;
Covered travel expenses (within limits);
Competitive salary and additional compensation days for extended travel.

About Us

As a family of experts - currently employing over 750 people - we focus on creating exceptional products within our categories. From branded socks and underwear to fashionable swimwear and iconic fanwear, we are proud to Consciously Craft Convenience for customers and consumers.

Partnering with global A-list brands our current brand portfolio includes PUMA, Tommy Hilfiger, Levi’s, Head and Calvin Klein for our Essentials. For our Fanwear business: Ayrton Senna, BMW Motorsport, Formula 1, Formula E, Mercedes F1 Team, Williams Racing, Porsche Motorsport, Scuderia Ferrari F1 Team, Aston Martin F1 Team and Manchester City Football Club. And for our Lifestyle business: BMW Lifestyle.

Through weaving together Design, Sales, Logistics, Marketing and Digital, we create a seamless one-stop-shop environment. A member of the PUMA Group, stichd is a licensee with its head office located in ‘s-Hertogenbosch, the Netherlands. In addition, stichd has a global presence with sales offices throughout Europe, China, in Southeast Asia and North America. The company’s warehousing and logistics are in Tilburg, Netherlands, Mexico City, Malaysia and the United States of America.

If you’re interested in this position and meet the requirements, click 'Apply' now!

Acquisition as a result of vacancies is not appreciated.

stichd provides equal opportunities for all job applicants, regardless of race, colour, religion, national origin, sex, gender identity or expression, sexual orientation, age, or disability. Equality for all is one of the core principles at stichd and PUMA and we do not tolerate any form of harassment or discrimination.

Stichd

Event Retail Manager

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