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Fred Perry is the original British brand that seamlessly blended sportswear with streetwear, creating iconic styles for over 70 years. Born from a partnership with Wimbledon champion Fred Perry, our journey began with the first sweatband, leading to the launch of our famous Laurel Wreath pique shirt in 1952. This shirt quickly became a symbol for a diverse range of subcultures, from Mods to Britpop, cementing our place in fashion history. Today, our Laurel Wreath is recognized globally, with a presence in over 50 countries.
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    Fred Perry

    Triple Wimbledon champion Fred Perry founded his brand in 1952. He was the son of a cotton spinner, who played and fought his way through, always with style – and despite the establishment. Today, Fred Perry is a global community of over 370 employees, all inspired by the Laurel Wreath and what...

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