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SMCP is worldwide and cosmopolitan. With four Brands, 6 000 passionate and responsible entrepreneurs, and over 1 683 points of sale in 46 countries, our ambition is to become the global leader in accessible luxury. Made of passion and high standards, we dedicate our creations to free spirits, agents of a world in motion. Our four Brands, Sandro, Maje, Claudie Pierlot & Fursac offer their own vision of elegance to their collections and invite each of us to reveal our uniqueness. SMCP has a singular history. In 1984 and 1998 respectively, Evelyne Chetrite and Judith Milgrom wanted to empower women in all facets of their everyday lives. Sandro, then Maje were created in Paris and continue to be directed by their founders. In 2008, Sandro also dresses men with the creative touch of Ilan Chetrite. In 2019, the Group acquired Fursac. The eponymous brand Claudie Pierlot was founded in 1984 and acquired by SMCP in 2009. The Group embodies the stories of bold and passionate women, driven by the same ambition: to create luxury products, no-frills fashion, for everybody.

We inspire Parisian Elegance around the world


Elegance is an attitude. Being elegant is being yourself, independent, versatile, confident. Being elegant is living by your own rules without limits or constraints. Elegance is a breath of fresh air that gives life to our Brands, Sandro, Maje, Claudie Pierlot and Fursac that embody the spirit of their creators.