Melbourne Fashion Week

The City of Melbourne is proud to own, fund and annually deliver M/FW to position Melbourne as Australia’s fashion capital, whilst supporting the city’s broader retail, arts, design and hospitality sectors. M/FW is renowned for showcasing emerging, independent, and established designer brands, driving strong visitation, retail sales and a significant economic impact to a range of businesses across the city.

M/FW connects runway to retail, with most looks featured in showcases and exhibitions available for purchase from local Melbourne retailers. The week-long celebration of fashion will see runways and a diverse range of fashion experiences take over unique and unexpected spaces, featuring over 300 designers and retailers across 100 events.