News from Defanzy Brands

Defanzy for FashionUnited

1) ABOUT US

Defanzy is a young fashion label based in Berlin. The company was born as a daughter company of Europe’s largest online shop for streetwear and hip-hop clothing, namely DefShop. On the 1st of January 2016 it started to become an independent company.

Defanzy consists of five key brands, the so-called Defanzy Hero Brands: Dangerous DNGRS, Just Rhyse, Bangastic, Cazzy Clang and the newest one, the basic line, Cyprime. We offer a wide range of men’s fashion like urban and streetwear, sportswear, leisure wear as well as casual clothing and basics. These include pants, jackets, sweaters, sweatpants, t-shirts, caps, sneakers and hoodies.

Defanzy provokes, sets a statement and puts itself consciously against political, cultural and the mainstream media. Individualists who wish to stand out from the 08/15 looks should not look further with the Defanzy Brands. Defanzy runs a likewise website as well that can be found under www.defanzy.de. On the website you can find edgy themes about socio-cultural and society based topics where the subject ‘’sense’’ is discussed as well.

Our Vision:

Defanzy wants to enable people to pursue a happier life, being more authentic and be more close to themselves. This is made possible with a new way of reading fashion (‘’not fashionable fashion’’) where the customers can dress freely as they feel, without the force of fashion nowadays. In this way, a person can create an own fashion world in where their own feelings, inspirations and strengths which are of utmost importance for the choice of its own style.

Our Mission:

In the essence of Defanzy lie certain things that contribute to strengthening of one’s ego through giving wings to emotions and provoking thoughts. It is a gift which inspires people to better understand themselves and find their inner truth. This strength helps to to overcome a growing inner crisis and to accept one’s ever-changing self in order to achieve instant happiness.

2) DNGRS

Dangerous DNGRS brought a new kind of revolt to life. No violence, but clear, distinctive and without wrong expectations! The collection of Dangerous DNGRS is characterized by combative and heroic attributes. Black, red and olive are the main colours here. The clothes are functional, offers space to move and furthermore, comfort. These specific elements in the design remind us of bulletproof vests and protective clothing. The clothes reflect the specific lifestyle again, that stand for revolt, upheaval, fights and critical questions. On the other hand it should provoke fashion and deliberately offend it.

3) JUST RHYSE

Have fun and live life to the fullest. That’s the motto of Just Rhyse. The brand is colourful and versatile like the person who wears the clothes. The focus lays on merges that seem incompatible at first sight. The outfits of Just Rhyse show that the wearer has no limits and the lusts for life are like a perpetual motion machine for him. Hedonistic, untroubled and curious like a child are characteristics of Just Rhyse. Open for new people and other cultures and uses this to explore all possibilities that will be eye-openers. All of this, dressed in style and with a good mood.

4) BANGASTIC

Bangastic is dedicated to the conscious forgoing, to the eccentric disinterest. Individually and independently, the Bangastic fashion stands out from the crowd. It does not fall on banal by color, but by interesting shapes and exciting sections. Bangastic embodies the conscious isolation from the mainstream: Mystic and esoteric moments, color minimalism and unique details represent creative self-distance.

5) CAZZY CLANG

Cazzy Clang stands for “Smart Succes’’ and has an eye for detail. A mix between classic cuts and graphical prints characterizes the business casual collections. The wearer of Cazzy Clang loves preppy looks: He is serious – but not snobbish, conservative in a good way and is young and fashion conscious. Cazzy Clang fashion combines the relaxed but smart casual look with stylish evening-wear.

6) CYPRIME

"Coolness forever" – this is what the newest brand Cyprime stands for. Cyprime is a basic clothing line which defines itself through simplicity and decency. Clear cuts, straight line and simple colours as grey, black, wine-red and green, are the highlights of the brand. The typical Cyprime wearer: An uncomplicated, reserved person who appreciates deeds more than words and values a very clean look.