Chick On A Mission to re-launch with original founder Patricia Bos

Chick On A Mission: the brand that has set the tone for

many others has returned with a fresh and innovative collection that appeals to the brand’s original core values. The brand will celebrate a re-launch for the coming Fall/Winter 2012 season where it will re-enforce its mission of an adventure of the heart, founded on the vision that fashion has the ability to empower and inspire.

The Amsterdam designer label was founded in 2000 by Patricia Bos, who has her roots in theatre and performing arts. Recognized early on for her talent for creative and original one-of-a-kind designs with a touch of the theatre, she started a styling agency in 1996 to service the demand from stylists and celebrities. . Chick On A Mission quickly became one of Europe’s premier architects of style. Over the years, the brand has been represented by various creative teams, each with their own vision and strategy. With the return of Patricia Bos at the helm of its design studio, the brand is excited to start a new journey where it will re-interpretate its original heritage. Chick On A Mission’s success lies in making use of a wide range of beautiful and distinctive, all natural materials combined with flair and originality.

“My designs are inspired and driven by the spirit of independence, enthusiasm for life, and are detailed with love”, says Patricia Bos. “I strive to create unique pieces with a characteristic style. It gives me boundless motivation to know that those who own a Chick On A Mission piece show admiration for originality, and have a desire to stand apart while portraying empowerment.”

“I am excited about the opportunity that has been given me by our new management team to relaunch the brand that so many have loved and cherished over the years. With the same love for design and development, we are ready to take the Dutch market by storm. Chicks out there – get ready: we’re coming back!”

The brand’s focus is to create aspirational fashion accessories that emphasize attitude, grace and poise, which are characterized by a distinctive fusion of innovative and unique materials. Every creation is a handcrafted piece of art, guaranteed in its uniqueness and quality by working with only the finest leathers, fabrics and furs - all selected with love. “Never making compromises to the renowned high standards of design and production”, says Patricia Bos, “Chick On A Mission ensures that every piece is lovingly crafted with you in mind.”

The Chick On A Mission collections for Fall/Winter 2012 will be available at selected retailers throughout The Netherlands and Asia.