FashionUnited announces partnership with ground-breaking social network game for fashion

Online news portal

for Fashion provides players with industry insight to enhance gaming experience. FashionUnited, leading online news portal for fashion professionals, recently announced a partnership with Fashion Week Live, the first interactive social network experience to authentically represent the fashion industry. As an official news partner, FashionUnited will keep players of the ground-breaking socially-networked game up-to-date about the latest developments in the international world of fashion, improving their depth of fashion knowledge and gaming experience.

Fashion Week Live challenges players to forge a career for themselves within the fashion world where they can rise in the ranks and interact with top designers, models and make-up artists. Players can collaborate across many facets of the fashion industry – from model styling to location based photography, show production and more.

Reinforcing the link between the real fashion environment and the virtual world of Fashion Week Live, players can use the industry information provided in the up-to-the-minute FashionUnited news section to better inform their gaming decisions and progress their virtual fashion careers.

Joel Breton, Vice President Social Games at 505 Games says: “We are thrilled with the opportunity to provide our players in Fashion Week Live with relevant and timely fashion news through our partnership with FashionUnited.”

“Fashion Week Live is a game which relies on player's natural talent, honed creative skills and an ever deepening knowledge of the industry. In order to further the players thirst for knowledge we have partnered with FashionUnited to provide an ongoing flow of industry news and information. Fashion Week Live aims to be more than a game, it will ultimately become a destination filled with a plethora of rich and varied content, and to achieve this aim, we partner with like minded and forward thinking companies like FashionUnited.”
Matthew Primack, Vice President of Licensing & Managing Director of Fashion Week Live at IMG.

Fashion Week Live is a project developed under license from IMG Worldwide, and co-produced by leading social games developer Funcom, and global video game publisher, 505 Games.

The game is accessible on Facebook: apps.facebook.com/fashionweekgame.

About FashionUnited
FashionUnited is the world's leading business to business cross media fashion platform enabling fashion professionals and companies to make their activities more fun and efficient.

FashionUnited is an independent trade organization operating worldwide, crossing borders and cultures, optimizing the industry's way of working. Our activities are based on and driven by cross media services using opportunities this fast dynamic world offers. The main target is to make the fashion industry more fun and efficient by using the one-stop-shop services, including trade news, job databases, executive recruitment, directories, network tools, narrowcasting, e-business, e-markets and events.For more info please visit www.FashionUnited.info

About 505 Games
505 Games is a global video game publisher focused on offering a broad selection of titles for players of all ages and levels. The company publishes games on all leading console and handheld platforms as well as for mobile devices and social networks. Product highlights include Zumba® Fitness, the Cooking Mama World series, Rugby World Cup 2011, Naughty Bear and IL2 Sturmovik: Birds of Prey.

505 Games is headquartered in Milton Keynes, UK with offices in Los Angeles, Lyon, Munich, Milan and Madrid and a network of distribution partners within the Nordic territories and Australia. For more information on 505 Games and its products please visit www.505games.com.

About Funcom
Funcom is a world-leading independent developer and publisher of online games for PC and consoles. Funcom has provided outstanding entertainment since 1993 and continues to expand its track record of more than twenty released games. Recent titles include Age of Conan: Hyborian Adventures, The Longest Journey, Anarchy Online and Dreamfall: The Longest Journey, and the upcoming The Secret World. For more information, visit www.funcom.com.

About IMG
IMG Worldwide is a global sports, entertainment and media business, with nearly 3,000 employees operating in 30 countries around the globe. IMG’s areas of expertise are diverse and wide ranging: IMG College; IMG’s Joint Ventures in China, Brazil and India; IMG Media; IMG Events and Federations; IMG Fashion; IMG Models; IMG Art+Commerce; IMG Clients; IMG Academies; IMG Consulting and IMG Licensing. More information is available at www.imgworld.com.

The game concept was co-created by Noel Gordon.