Good, Better, Best –The Bread & Butter Super Brands

The Bread & Butter Super Brands 2011

The Super Brand Bible Summer 2011 now online

Sport & Street

A combination of passion, love and the striving for innovation in street culture

Inspiring brands, sneaker connoisseurs, board sport enthusiasts, creative heads, blog entrepreneurs and the best international street wear retailers come together as one – friends.

New Entries: Blue Marlin, Body Glove, Case Scenario, Civic Duty, Dispair, Full Spot, Herschel Supply Company, Jimmy’z, Lacoste Live, New Love Club, Pony

Street Fashion

Well-known leaders mix with upcoming independent brands.

They all share an obvious feel for pop culture, graphic design and streetwear. Their fans are young hipsters, who follow daily fashion but remain cool and different while applying their own distinctive taste and sense of style.

New Entries: Blue De Gênes, Bold, Bsided, by basi, Cowa, Eratic, Eye Am, Gold Label, Goodie Two Sleeves, i-mego, Io?Ion!, King Barracuda, Las Paez, Lindbergh CPH Jeans, Monkfish, NewBreed Girl, NUNC, Oh! By Ohema Ohene, On.EarZ, OnePiece, Pleamle, Thuong Dinh

Fashion Now

Eccentric and creative – the Fashion Now It-girls love party clothes, are absolutely addicted to must-have items and adorn themselves with unusual accessories.

They always leave a cloud of glitter in the air as they sashay past. Their look is perfect both night and day – always sparkling from head to toe! Fashion Now inspires with easy-going trends and is constantly surprising every season with young, feminine collections.

New Entries: Agua Bendita, LaLa, Louche, Magdalena Adriane, Newkid, Pesqueira, The Wardrobe, Vestite y Andate, Xti

Style Society

The brands of Style Society don’t just follow fast tendencies, but maintain their trend-setting role in the market. Fashionable programs with a touch of luxury meet timeless high-end denim collections and well-established brand leaders within the premium fashion segment.

New Entries: Abbey Dawn, Alberotanza Cashmere, Allan J, Angels Never Die, Carrera Jeans, Frogbox, Imex Kos, Mos Copenhagen, Philip Simon Shoes, Princess goes Hollywood, Tee Library, Tigha

Denim Base

The heart of Bread & Butter!

Major denim brands present their interpretations of the indigo fabric, complemented by their fashion collections. Related major brands from the industry hold their firm position next to the classic denim portfolio.

New Entries: Denim & Supply Ralph Lauren, Fossil, Rockford Mills

Urban Superior Women

Understatement is the credo.

Quality and discreet luxury elements are the key stylistic features. The women’s and unisex collections reflect Northern European purism in perfect harmony with value consciousness and combine Casual wear with formal elegance.

New Entries: behaviour - Lucilla Barbieri, Goldmud, Kilian Kerner Senses, Part Two, Rut.m.fl., Serious Sally , Strenesse Blue, yaya

Urban Superior Men

Urban elegance constitutes the style of the modern man.

Contemporary unisex and menswear, dressed up fashion outerwear and sportswear with a lifestyle twist. The collections emphasize the discreet luxury of quality and simplicity in fabric, silhouette and design.

New Entries: A.FortyThree, Artu Napoli, Cowboys Bag, J.Fabian Copenhagen, LJUNG, McGregor, Nabholz, Pretty Green, R2 Westbrook, Sand, Victorinox

L.O.C.K. – Labels of Common Kin

The powerful trading platform for heritage signature brands and authentic newcomers.

The Labels Of Common Kin are united in their affinity to craftsmanship and their valuation of authenticity and quality. Reliable materials, valued fabrics and passion for details are major traits of their versatile collections.

New Entries: Buttero, Clip & Rope, Hobo, Johnson Woolen Mills, K.O.I, Lavenham , Midori, Millican, One True Saxon, Oscar Of Sweden , Pantherella, Prps Goods & Co., Quoddy, Robinson Les Bains, Sanders, The Last Conspiracy, Tony Mora, Viberg, Wiggys, Wolsey, Worn Free