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King Krash is the new label

from denim legend Donwan Harrell, creative director of Prps. Inspired by the non-conformist ideology of seventies inner city culture, King Krash channels the vibrant mosaic of illegal street-racing gangs such as the Viceroys, Satan Spades, Passaic Street Racers, and La West Side Familia. Given little choices in life and inspired by their predecessors the Hells Angels, these subversive groups created an attitude and style of their own.

Many wore customised outfits advertising their club names and emblems, each representative of the idiosyncratic nature of their clans. Just as indigenous tribes made unique distinctions in their apparel, these street commandos strived for individualism. The King Krash collection comprises a selection of exclusive jeans, cut-off denim vests, and leather jackets. Finished with Harrell’s unrivalled attention to detail and wash techniques, the result is a truly unique product with a vintage appeal.

“King Krash has given me the opportunity to design with a younger customer in mind. As a designer, I gravitate towards the creative manifestation of the rebel in youth culture. All of these people were fiercely independent artisans who decided to do something different. They worked with what they were stuck with; some were bored, some hated it, but they all flipped their situations into something they loved.”

Donwan Harrell: Creative Director, King Krash

Pricing and Distribution:

• Fourtosix will be sales agent for King Krash in the Benelux just as they are for Donwan Harrells other brand Prps. SS10 collection will be stocked at premium denim stores stores such as Bendorff, Spoiled, Questo and SPRMKT.
  
• Prices start at € 135,- € 200,-