SALSA DREAM
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YOUR DESTINY IS WHAT YOU MAKE OF IT
Motivated by his experience and know-how in denim washings and finishings, Salsa´s founder, a visionary self-made man, made his own dream come true: to create quality, unique-fitting jeans, with a brand meant for people who enjoy a contemporary, worldly lifestyle. That is what Salsa stands for!
Salsa was created in 1994 and featured in multi-brand stores. In 1998, Salsa opened its first retail store, located in Norte Shopping Center, Porto Portugal. Since then, the brand has exploded onto the retail scene, achieving a leading position in the Portuguese and Spanish markets. The brand´s growing success is due to its outstanding, wide range of premium jeans, which solidifies Salsa’s position in the retail market as a high-end denim brand, identified by R&D pioneering, great-fitting apparel, comfort, authenticity and quick market response.
Today, Salsa is known as a true lifestyle brand, offering a complete collection of jeans, clothing and accessories in over 30 countries, through mono-brand stores, department stores and carefully selected multi-brand stores.
The brand’s products are developed by a team of multi-cultural, open-minded designers with international experience and a global perspective of the fashion world and trendsetting. Fashion designers are supported by other specialized teams and together they create styles with emphasis on the fit and a coherent brand image and concept.
Simultaneously, an innovative R&D team takes to the laboratory to find the best solutions for washes and finishing details, utilizing only the best raw materials available! Providing quality, innovation, comfort and exclusivity is the motivational force behind our exceptional research program. Salsa continues to grow and fortify its position as an innovative, successful jeans brand in a highly competitive market by constantly introducing new and surprising styles, such as The Wonder Jeans (the push-up jeans), The Secret Jeans and The Unisex Jeans. These lines are a direct result of novel design features and unique made-to-fit concepts, developed under the brand commitment: to create styles that fit your life!
SALSA DREAM
Salsa’s undying commitment to quality and authenticity translates to growth and continued expansion. While aiming to reach new markets and to strengthen the brand in countries where it´s already present, Salsa is steadily moving in the direction of its dream: To soon be one of the most recognized jeans brands in the world!
BECOMING A GLOBAL BRAND
The passion and energy that drives all employees at Salsa leads the company in a natural move towards internationalization. Starting with Spain, the company has quickly expanded to the Middle East and European countries as well. Well-structured retail know-how and experience enable Salsa to achieve notable success upon launching the brand in new markets! The key factors for its success can be summarized as:
+ Innovative and unique-fitting products; + New arrivals throughout each season, allowing for image renewal; + Effective and timely response to specific market needs; + Strong brand image at points of sale; + Direct and continuous control of the supply chain, allowing each point of sale access to products at any moment; + Focus on impeccable customer service; + A dynamic workforce of more than 1,000 people.