V i X brand profile

It’s fitting that V i X,established in 1998, is named for the stunning beach city of Vitoria in Brazil,

where founder Paula Hermanny was brought up and dreamed her first dreams of the style she wanted to bring to women’s swimwear. As a little girl, Paula would gaze up at the jets flying through the clear blue Brazilian sky and imagine a woman with classic, yet modern tastes -- a woman who traveled around the world from Vitoria’s small, exotic, airport and turned heads wherever she went, from Monte Carlo to Bali.

That woman grew up as the inspiration for V i X swimwear and Paula’s revolutionary and stunning designs. Even today, as she crafts her latest collections, Paula still pictures her imaginary world traveler and, in her mind’s eye, dresses her with visions of elegance and beauty. “When I’m designing, I picture that woman, who represents everything there is about style,” Hermanny said. “One year, I might see her in St. Barts and I can picture what she’s going to be wearing and that image becomes the basis for my collection.”

Each year, Paula designs collections that honor the V i X woman. While that vision evolves, year by year, soaking in the hottest new innovations in swimwear, the V i X style remains true to its roots of timeless elegance. V i X’s trademark gold and leather accessories complement Paula’s fashion-forward interpretation of the season’s latest trends, which she studies on trips to Europe, Brazil and the world’s most sophisticated beach resorts.

For each collection, Paula melds simple, stylish lines with the latest materials and prints to create a selection unlike any other in the world of swimwear. She complements her unique swimwear with a variety of delightful dresses, accessories and intricately textured wraps. And, each year, Paula designs the V i X collection with mixing- and-matching in mind, so that each customer can collect a treasure chest of the year’s most celebrated designs that will remain jewels long into the future.

The V i X woman can rest assured that she will never grow old in the eyes of fashion, as her style rides the waves of Paula Hermanny’s imagination and creativity.

ViX swimwear has a roster of celebrities clients and beach lovers for example Kate Moss, Tyra banks, Eva Longoria, Pamela Anderson, Carmen Electra and Britney Spears.

ViX 2010 COLLECTION

V i X’s sexy 2010 collection features some of the most forward-thinking spins on beachwear in fashion today. The bathing suit line shines, incorporating super-hot tortoiseshell details and cutting-edge materials like resin to accentuate V i X’s classic bikinis and one-pieces. Jade stone details combine with V i X’s trademark leather and gold accessories. And this year V i X adds a number of light, airy beach dresses and throws, perfect for the pool and the palapa alike. This is the most exciting collection yet from one of the world’s leaders in beach and resort fashion.

ViX Europe
Hopbrouwer 2
5253 RE Nieuwkuijk
The Netherlands
Tel +31 73 5131054
www.vixswimwear.com

Rob@vixswimwear.com
Ton@vixswimwear.com

PR for the Netherlands

LOF/PR
Prinsengracht 687-1
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+31 20 6202339
elly@lofpr.nl