Today in Moscow...

A giant shoe made of ice was placed in Gorky Park, Moscow, on the occasion of the 50th anniversary of the brand Ecco. It took 50 ice blocks to realize this idea. The Ecco shoe has a height of more than 2 meters and a length of more than 3 meters and therefore will be entered in the Guinness Book of Records.

Ecco, a Danish shoe manufacturer and retailer, celebrates its 50th Anniversary in 2013. It was founded in 1963 by Karl Toosbuy in Bredebro, Denmark. Originally a footwear maker only, the company has since added leather production and accessories to its extensive range of mens, women's, and children's shoes. Today Ecco shoes are sold in more than 90 countries. The company has expanded its operations into markets in Asia and in Eastern and Central Europe, Canada, and the United States. Their products are sold through 1,000 mono-brand stores, as well as independent retailers and online sales.